Establish and develop the Sales & Business Development function, including processes, structures, and performance targets
Develop and execute the company's Go-to-Market strategy
Set up, organize and manage the CRM system, ensuring accurate and consistent pipeline management
Build, manage and develop the sales, marketing, and customer service team
Lead key account management in collaboration with the CEO, focusing on regional HORECA/retail accounts & Global North export accounts
Develop and execute inbound and outbound sales campaigns and customer acquisition initiatives
Identify and pursue new business opportunities, partnerships and revenue channels
Track sales performance against agreed KPIs and provide regular reporting to management
Support dispatch and last-mile logistics to clients alongside the ops team

Bachelor's degree in Business, Sales, Marketing, or Commerce; marketing certification is advantageous
5+ years in sales or business development, including 1-2 years building or managing a sales team
Proven track record against revenue/KPI targets, ideally including experience setting up sales processes
Sector experience in high-end East Africa food/CPG distribution or seafood exports preferred
Hands-on CRM implementation experience (HubSpot, Zoho CRM, Salesforce, or similar)
Strong leadership and team-building skills
Excellent negotiation and key-account management skills

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Posted	03 Oct 2026
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Business Development Manager