Build, drive, and scale Sumsub's B2B demand generation strategy across key Latin American markets (Brazil, Mexico, Argentina, Colombia), owning the regional digital presence with room to test new channels, manage budgets and drive growth.
Build, own and run the B2B digital marketing and demand generation strategy in the key LATAM markets.
Plan, manage and optimize paid campaigns on LinkedIn, Google Ads and Meta.
Generate qualified leads and completed product demos.
Test local LATAM platforms and tactics and turn the results into scalable acquisition ideas.
Coordinate with Field Marketing, Sales and Product Marketing.
Requirements
3+ years of hands-on B2B performance marketing and digital acquisition experience, including longer sales cycles.
Strategic thinking combined with recent, practical experience managing paid channels or directing performance agencies.
Track record of campaign planning, channel budget allocation and funnel analytics that lowered cost per demo.
Deep understanding of the LATAM B2B market and its regional differences.
Fluent in Spanish and English, with strong communication and cross-functional skills.
Nice to have: Background in FinTech, RegTech, Cybersecurity, compliance, or complex SaaS.
Nice to have: Experience with Account-Based Marketing (ABM) strategies and frameworks.
Done for you
We'll apply to this for you
Denidel's HR team submits and tracks the application on your behalf.
