Consumer Experience Executive role in BAT Serbia's marketing function (permanent contract)
Own and develop retention activities: CRM, marketing communication and loyalty programs
Plan retention activity cycles aligned with market plans
Coordinate with local market, legal and regional teams
Manage suppliers for technical deployment and improvements
Oversee the external loyalty program supplier, technical partners and marketing communication agency
Brief creative agencies and create content and assets when needed
Manage rewards schemes
Report on performance and identify improvement areas
Manage enhancement and rewards budgets
Manage internal and external stakeholder relationships and deliverable quality
Meet key success indicators set by the line manager

University degree, preferably in marketing
At least two years of marketing experience, ideally in digital services, CRM, retention or loyalty programs
Strong project management and self-organization skills
Strong analytical skills and data-driven decision-making
Flexibility to work in a dynamic market
Interest in new media and digital trends
Understanding of back-end and front-end processes and technologies
Proficiency in English

Done for you

We'll apply to this for you

Denidel's HR team submits and tracks the application on your behalf.

Opens the employer's own site, where you complete your application

Posted	17 Oct 2026
Views	0

Consumer Engagement & Activation, mgmt.