Own CRM channel strategy, including audience, cadence, sequencing, and contact policies
Manage the integrated CRM campaign calendar and prioritise competing initiatives
Lead market-led, educational, and automated campaigns that drive engagement and revenue
Define segmentation, personalisation, and testing strategies across the customer lifecycle
Translate local-market priorities into effective CRM plans
Own campaign measurement, reporting, and optimisation
Partner with CRM Operations and MarTech on delivery, tooling, and data requirements

Strong CRM or lifecycle marketing experience in a complex, multi-market organisation
Proven success delivering measurable engagement, revenue, or client-value growth
Expertise in segmentation, personalisation, automation, and experimentation
Strong analytical and campaign performance skills
Excellent stakeholder management and prioritisation abilities
Experience with CRM platforms, customer data, marketing technology, and AI-enabled campaign automation
Financial services or regulated-industry experience is desirable

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Posted	22 Oct 2026
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Senior CRM Marketing Manager