A new position that brings all of Hal Leonard's CRM work across the US and European markets under one leader, owning the roadmap, KPIs, campaign execution, automation, and experimentation across B2B, B2C, and B2E initiatives.

3+ years CRM marketing experience, including B2B and B2C
Hands-on platform experience (HubSpot, Bloomreach, Dotdigital)
Experience with lifecycle campaigns, customer journeys, segmentation and trigger-based communications
B2B CRM experience: lead nurturing, qualification, onboarding, re-engagement
Experience with push notifications, in-web alerts, WhatsApp or similar communication channels
Cross-functional collaboration skills
Strong analytical skills and data-driven decision-making
Practical A/B testing experience
Advanced segmentation experience
Localization and international campaign experience
Upper-Intermediate English minimum
Nice to have: HTML knowledge

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Posted	30 Sep 2026
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CRM Marketing Manager