DAKboard is looking for a senior marketer to own its marketing end to end: planning it, building it, running it, and measuring it.
Own DAKboard's marketing strategy end to end: plan it, build it, run it, and measure it, channel by channel.
Build out and automate DAKboard's channels: email, landing pages and conversion rate optimization, performance marketing (Google Ads, Amazon Ads), social, retargeting, partnerships/affiliates, and SEO content.
Manage and quality-check the work of part-time contractors across these channels.
Set up, manage, and scale a growing set of AI agents and tools to cover research, content, analysis, and automation.
Partner closely with DAKboard's CEO on priorities, budget, and testing new channels.
Write and speak in a way that genuinely resonates with DAKboard's core audience: busy US families and parents.
Requirements
You think in systems, not just channels, and can look at DAKboard's marketing as a whole to figure out what to focus on next.
Delegation comes naturally to you. You can scope a project clearly, hand it off to a contractor, an agency, or an AI agent, and judge the quality of what comes back.
You're organized and self-driven, the kind of person who follows through without anyone chasing you, and you're just as comfortable writing the marketing content and setting up a system yourself as planning the strategy behind it.
You already use AI tools and agents every day in your own marketing work, for research, content, and analysis, and you can show us real examples. Our interview process includes a short practical exercise with AI tools.
You've marketed a B2C SaaS or subscription product before, ideally with ownership across more than one channel. Hardware or e-commerce experience helps, but it's not required.
You're a fast learner. saas.group's central marketing team already has hands-on experience across every channel and with AI automation systems, so you don't need to have mastered them all yourself. You just need to pick up new approaches quickly and put them to work.
Your English is native-level American, with a natural feel for how US consumers talk and think, so what you write actually sounds like DAKboard's audience.
Nice to have: Experience with email marketing at scale.
Nice to have: CRO/landing page optimization experience.
Nice to have: Performance marketing experience (Google Ads, retargeting).
Nice to have: Partner/reseller/affiliate program management experience.
Nice to have: Smart-home, consumer electronics, or family-tech product experience.
Done for you
We'll apply to this for you
Denidel's HR team submits and tracks the application on your behalf.
