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Digital Marketing Specialist (Social Media & Paid Media) - 21655
Confidential Client (via Somewhere)via Somewhere
Salary
Not Disclosed
Location
Remote (LATAM, South Africa, Philippines)
Type
Full Time
Deadline
15 Nov 2026
23 days left
Job Description
A remote, execution-focused marketing hire who owns day-to-day social content, supports paid media across Meta and Google, and engages prospects directly to build trust in a fast-growing U.S.-based wellness brand (IV hydration and health optimization). Core overlap with U.S. Eastern business hours; reports to company ownership / leadership.
Plan, create, and schedule organic content across our social channels (Instagram, Facebook, and others)
Design on-brand graphics, short-form video, and promotional assets in Canva
Maintain a consistent posting cadence and content calendar across our locations and services
Keep brand voice and visual identity consistent across every channel
Support and help manage paid campaigns across Meta (Facebook/Instagram) and Google Ads
Build and launch ad creative, including variations for A/B testing
Monitor performance, spend, and retargeting, and flag what is and isn't working
Partner with any remaining specialist vendors during the transition to in-house execution
Manage campaigns, funnels, and contact data within our CRM platform (GoHighLevel)
Build and maintain email and SMS follow-up sequences to nurture leads and existing clients
Use our existing client database and funnels to create targeted promotions and retargeting campaigns
Respond to comments and direct messages across social channels in a timely, on-brand way
Take the lead on social inbound inquiries, helping convert interested prospects into booked clients
Represent the brand credibly in a wellness space where trust drives the decision to book
Track key metrics across organic and paid efforts and report results in plain terms
Bring forward ideas for new content and campaigns based on what is performing
Work closely with ownership to align marketing with business priorities
Requirements
2+ years of hands-on digital marketing experience, ideally for consumer, service, or multi-location brands
Proven ability to create and schedule organic social content across Instagram and Facebook
Working knowledge of paid media on Meta Ads and Google Ads, including launching and monitoring campaigns
Strong design skills in Canva for graphics and basic video editing
Comfortable writing clear, on-brand copy for posts, ads, and direct messages
Excellent written English and warm, professional communication for client-facing engagement
Self-directed and reliable working remotely with minimal supervision
Preferred: Hands-on experience with GoHighLevel (campaigns, funnels, CRM automation)
Preferred: Marketing experience in wellness, health, beauty, med-spa, or a similarly regulated or trust-driven industry
Preferred: Familiarity with advertising compliance in health and wellness (what can and cannot be claimed)
Preferred: Experience building email and SMS nurture sequences
Preferred: A track record of turning social engagement into booked appointments or sales
Preferred: Comfort growing into a more strategic marketing role over time
Done for you
We'll apply to this for you
Denidel's HR team submits and tracks the application on your behalf.
