Role with a Media company.
Lead customer lifecycle, CRM and marketing operations strategy.
Drive initiatives focused on customer retention, engagement, monetisation and lifetime value.
Turn customer and acquisition data into actionable commercial insights.
Develop segmentation, personalisation and automated customer journeys.
Oversee attribution, reporting, A/B testing and conversion optimisation.
Identify opportunities to leverage AI and advanced analytics to improve targeting and marketing efficiency.
Work closely with Data, Product, CRM, Acquisition teams and external partners to deliver commercial objectives.

Senior-level experience in CRM, lifecycle marketing, marketing operations or a related commercial function.
Strong analytical and data-driven approach with a focus on measurable commercial outcomes.
Experience with customer segmentation, automation, personalisation and experimentation.
Strong stakeholder management and strategic leadership skills.
Experience operating across international markets is highly desirable

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Posted	14 Oct 2026
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Head of Customer Lifecycle & Marketing Operations